IE University - 🚀 Grads Give Back is here with the #Marketing edition, moderated by Elisa Barbaglia, a Bachelor in Communication alum. From studying at IE University to working in marketing, our
Josh Benedek - Vice President, Marketing and Communications, the Americas at Hugo Boss - HUGO BOSS | LinkedIn
![HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms. HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.](https://storage.googleapis.com/twg-content/original_images/d173b_Hugo-Boss-BANNER_fCilPXf.jpg)